The era of online exhibitions is coming
2020-06-17
An epidemic caused the convention and exhibition industry, which has been in full swing in recent years, to fall into ice and snow. The good news is that with the help of emerging Internet technologies such as the Internet, big data, and cloud platforms, the domestic exhibition industry is slowly recovering, and a new "online exhibition" era is ushering in, and all regions are stepping up to promote the digitization and wisdom of the exhibition industry 3. Platform transformation. At the same time, the "online + offline" two-way integration exhibition mode will become the trend of the future. "All exhibitions in the first quarter and some exhibitions in the second quarter have been postponed, merged, or even canceled, causing major losses to the organizers, venues and exhibitors, as well as the entire industrial chain. It will affect enterprises in many industries in product promotion, trade and technical exchanges. Come to influence." Li Yayi, Chief Operating Officer of Reed Exhibitions Greater China, said that there is no doubt that the outbreak has had a huge impact and impact on the entire Chinese exhibition industry and is also one of the industries most affected by the outbreak. 
According to the "Research Report on the Convention and Exhibition Industry's Response to the New Crown Epidemic" released by the China Convention and Exhibition Research Society, industry experts estimated that there were nearly 3,500 domestic exhibitions affected by the epidemic from February to April this year, involving an exhibition area of 50 million square meters and output value. Above 200 billion yuan, the impact of the outbound exhibition is even more serious. If the event cannot be resumed in an orderly manner in May and June, the situation will worsen. In order to reduce the impact of the epidemic on enterprises, currently major domestic venues have successively launched active measures to help industry chain enterprises to share the epidemic and reduce losses. The reporter learned from the Shenzhen International (Hong Kong Stocks 00152) Convention and Exhibition Center and Shenzhen Convention and Exhibition Center that the venues have introduced a number of corporate benefit policies, which were originally scheduled to be held from February to April. Due to the impact of the epidemic, the exhibition was postponed and the rent payment period of the organizer`s venue was relaxed. , The reduction of exhibition area or the cancellation of the exhibition is not considered as a breach of contract, and the relevant merchants are exempted from rent for 2 to 3 months. In addition, during the epidemic period, Shenzhen has taken the lead in launching a digital outreach service platform nationwide to assist overseas outreach units in need to do a good job in mitigating the new coronary pneumonia epidemic situation and expanding the international market after a fundamental improvement to boost outreach foreign trade. The platform includes digital information, digital display, digital matching, big data mining, digital public services, etc. After an enterprise logs in, as long as the outreach unit is registered under the column of [enterprise settlement", uploading enterprise information, product information, etc., the [enterprise exhibition hall" in the digital exhibition hall can be established. The system also uses big data to push and match supply and demand companies to help companies find more favorable development opportunities in crises and challenges. 
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